Abby Heugel

Abby Heugel has spent more than 20 years as a writer and editor, working with clients like Meta, Instacart, Lyft, Google, BAND-AID, Neutrogena, Aveeno, and Johnson & Johnson—and now as a proud editor at PROVOKED. When she's not obsessing over the em dash, she can be found mildly amusing more than 90,000 social media followers as Abby Has Issues on Facebook and Twitter (she refuses to call it X), on her couch with vegan snacks watching Food Network, and likely complaining about how everything is too loud and that they rearranged the grocery store again. You can also find Abby on her website and LinkedIn.