Image: Roj Whitelock/Alamy
Baby boomer women—trailblazing architects of second-wave feminism—created opportunities that their mothers couldn’t even dream about, and their daughters often take for granted. Yet, mention the word “feminist” at a brunch table full of boomers, and you might be met with polite silence, a raised eyebrow, or even an outright, “Oh, I’m not one of those.”
Wait, what? These are the same boomer generation women who marched, sued, fought, and clawed their way into spaces that were never meant for them.
So why does the label feel so uncomfortable for many of us to claim? It’s a complicated question with no simple answer. To understand, we must examine our inherited cultural norms, the contradictions we have lived through, and the generational tensions that still linger.
A Foundation Built on Apron Strings
Boomer women grew up in the shadow of the Silent Generation, where societal norms were written in stone—like my father’s name on the mortgage because my mother couldn’t legally co-sign. These were the Good Housekeeping years: homey kitchens, cocktail hours, and chicken casseroles baked to perfection. Women who stepped outside the domestic sphere were seen as “eccentric.”
But here’s where it gets interesting: A growing cry for change came alongside these strict domestic ideals. The world started saying, “Hey, you can have it all.” To which boomer women like me yelled, “Sign me up!” without realizing that that outcry came with consequences.
This tension between our mothers’ domestic handbook and the lure of liberation left deep imprints that shaped our views on success, relationships, and what it meant to be a woman.
Breaking Barriers, Juggling Roles: The Myth of ‘Having It All’
Second-wave feminism smashed barriers in workplaces, bedrooms, and the legal system. I fought through some of these barriers as a young engineer designing aircraft carriers and submarines. Careers without forfeiting your identity? Sign me up!
But there was a catch: Boomer women were still expected to juggle traditional roles while pursuing career success. Cue the myth of “having it all”—equal parts tantalizing and torturous. Fighting for being taken seriously at work meant being judged for showing up at PTA meetings with store-bought cookies. Many of us felt trapped in a no-win game of ambition versus societal guilt.
The Feminism and Feminist Paradox: Actions Speak Louder than Labels
Even while fighting for feminist ideals, many boomer women, like myself, have a complicated relationship with the label. To some, “feminist” brings up images of angry protesters or being called “unfeminine” for their ambition. To others, it feels like a betrayal of the family values we were raised with.
It’s the ultimate feminist paradox: believing in equality but hesitating to claim the identity that represents it. Who can blame us? Being the “first woman” in any space—whether as a ship designer, my first job out of college, a corporate exec, or a lawyer—was more about survival than slogans. Looking back, we see those moments as personal triumphs, not feminist milestones.
What’s a Feminist? Why the ‘Man-Hating’ Myth Still Haunts Us
During the Reagan era, feminists were portrayed as bitter, lonely, and man-hating—women no man would want. These stereotypes didn’t just dismiss our hard-earned work; they brought on division, forcing women like me to make a choice. The second wave’s stance felt jarring compared to the first wave’s solidarity. Who were we fighting—inequality or men themselves?
The rhetoric around “man-hating” felt deeply uncomfortable. I grew up believing that feminism was about opportunity and fairness, not anger. But looking back, I can see how the media’s framing warped my perception. I bought into the idea that calling myself a feminist might make me seem radical, so I distanced myself from the label.
At the time, I was too focused on my career and settling into married life to critically examine these narratives. It’s clear now that this was a deliberate strategy by patriarchal systems to delegitimize the movement. Feminists weren’t angry at men; they were angry at a system designed to hold them back. But the media twisted that anger into something personal, making it easier to dismiss us.
Now that I’m older and wiser, I can see why I shied away for so long. The answers? Media control and the patriarchy. Shocking, I know.
Recent studies suggest that the “man-hater” dialogue is all myth. By intentionally focusing on extreme behaviors and feminist actions, the media reinforced stereotypes made it challenging for many of us to identify with the movement. This tactic worked. It misrepresented the goals of feminism and discouraged our participation.
These negative portrayals were not accidental but were rooted in patriarchal efforts to preserve male dominance. By casting feminists in a negative light, patriarchal institutions sought to maintain the status quo.
Understanding this dynamic is crucial for recognizing the feminist movement’s resilience and the ongoing need to challenge misrepresentations that continue to influence perceptions today.
This hesitation becomes even more complicated when viewed through the lens of today’s feminism. The conversations have shifted, the goals have evolved, and new frameworks have emerged—ones that feel both groundbreaking and, at times, foreign to those of us who fought under a different banner.
Today: When Modern Feminism Feels Like a Foreign Language
Feminism has evolved. Today, concepts like intersectionality, gender fluidity, and systemic privilege dominate the conversation. Take Kimberlé Crenshaw’s concept of intersectionality, introduced in 1989. It’s a framework that recognizes how overlapping aspects of identity—like race, gender, and class—intersect to create unique experiences of oppression or privilege.
It’s groundbreaking because it shifts the conversation from “equality for all women” to a more nuanced understanding of how inequalities differ depending on someone’s social context. For boomer women, who often defined feminism in terms of broad goals like equal pay or workplace rights, this level of complexity can feel unfamiliar from their lived experiences.
The Generational Tug-of-War: Progress vs. Gratitude
And then there’s the generational tension that complicates the dialogue. Younger feminists often side-eye boomers for clinging to traditional values or sidestepping modern issues. Boomers, in turn, see this as ungrateful, like their sacrifices are being dismissed. Throw in some TikTok trends mocking boomers, and you have a full-blown culture clash.
But let’s be clear: The judgment cuts both ways. Boomers sometimes dismiss younger feminists as entitled or too focused on “theory.” At the same time, millennials and Gen Z accuse boomers of being stuck in their ways. This cycle of frustration fuels the divide when what we need is a bridge.
Can We Meet in the Middle?
Here’s the good news: There’s more common ground than either side wants to admit. Feminism, at its core, is about progress. And progress doesn’t happen without understanding where we’ve been.
Boomer women may not resonate with the language of intersectionality, but our lived experiences are textbook examples of overlapping oppressions. Similarly, younger feminists can help boomers see that growth doesn’t mean erasing their contributions but building on them.
Let’s make this clear: Feminism isn’t a checklist, and it’s definitely not a destination. It’s a process—a messy, glorious, frustrating process.
Boomer women may never fully embrace the feminist label, and that’s fine. Their actions already spoke volumes. We broke ceilings, held open doors, and left some walls intact. Maybe it’s our turn to help them tear those down.
Feminism: A New Call to Action
Feminism needs everyone. Together, we can honor past battles while creating a future where everyone—boomers, Gen X, millennials, and beyond—sits at the table.
Now, let’s start building that bridge.
Do you consider yourself a feminist—with or without hesitation?
I am nearly 72, live alone (for the past 20 years) by choice because I saw no way of exercising my individuality, control, and freedom to exist on my own terms within the confines of marriage. I was the “wanted-it-all” woman who saw that this was not possible, not realistic. I struggled with wanting to be autonomous within the confines of a marriage that held me from this. I relinquished my ideas of individuality because of the guilt of wanting this. I felt I had to choose back then and I chose to give up my ideas of freedom. But really, these were on the back burner and now I’ve brought them to the front. I am so free now and yes, I am old, but it is better late than never.
Zula, thank you for sharing your journey. As we get older, choosing us, and having the agency to know what we want is so important. And it sounds like you are rewriting the chapters. Keep at it!
I love this. Thank you. I am a 71-year-old late bloomer, boomer. I lived alone on the Upper East Side, NYC, for thirteen years. Got my driver’s license at 37, got pregnant and married at 38, with a man I knew from 20 years ago. We were married for 25 years. Yes, it worked out.
I lost him 7 years ago and am single again. Feminism looks very different at my age now. I never had a career that I needed to fight for, getting past the glass ceilings. I did experience sexual harassment. But what I have seen is more in fighting between women, which is sad. I have found myself
withdrawing from some women because of the drama I see. I sometimes look at dating sites, and I follow a site that encourages examining the rhetoric of men on them. While I agree with most of it, I see once again that we have no tolerance for many things men think they are bringing to the table. Let’s face it, they are not all the best communicators. This is reminiscent of the angry Feminist. I still will fight for the right to choose, and more women are fighting against that, too. So am I a feminist? In the current definition of the term, I am not sure. I do not need to live or marry a man at this point in my life, but I was ready to do it when I did. I do not believe in plastic Disney romance and will not succumb to a toxic relationship. So in that sense, yes, I am a late bloomer, boomer, non-traditional feminist.
Hi Teressa, Susan here. Author and founder of PROVOKED. Thank you so much for sharing this—what a powerful life story. I’m struck by the honesty and the self-awareness in how you’re defining feminism for your life. That’s exactly the point I was trying to make in the piece: that there’s no single, approved way to be a feminist—especially for women like us who’ve lived through the shifting definitions, the internal battles, and the contradictions. As I was getting ready to publish this piece, my millennial daughter read it and gave me gentle feedback. She had me go back and ask myself a few crucial questions which I did and am thankful for. It made the piece more thoughtful and was a teaching moment for me too.
You’ve made bold choices on your own terms—late bloomer or not—and that’s something to celebrate. I also hear you on the drama, the infighting, the disillusionment with how feminism is sometimes wielded. It can feel like we’re being told we’re doing it wrong, even when we’re just trying to live with integrity.
But naming all of that out loud, as you just did, is the work. It’s how we move the conversation forward and make space for the messy, evolving truths of being a woman at this stage. Keep coming back to the comments or send me an email. I welcome both feedback and the engagement —s
No you are not old ,72 is definitely not old,, don’t think of yourself in those words and numbers . I don’t buy into just accepting the expected conformity to numbers ,
Keep your mind young ,enjoy the gifts ,like wisdom ,empathy , experience ( to name but a few ) .,that are yours without asking .
Perfect timing on this one Susan. We just had a session on multi-generations in the workplace, and this is such a great example of how women in different generations think about and react to the “feminist” label. I’ve shared your article with the entire team.
Thanks for sharing such great insights.
I consider myself (a boomer) a feminist. To me, that means challenging perceptions and patriarchy to level the playing field FOR ALL not just people who identify as women.
Have I/we been successful? Yes and no. Moving in a better direction? I believe so. At least I can tell my daughter I can sign for my own credit card! 😎