What is Provoked?

Unapologetic content for women of a certain age. A bold, unfiltered take on themes that respect our intellect and life experiences. We’re acknowledging our unique milestones and celebrating our interests in a way that makes us feel seen and worthy. 

Hi, I’m Susan, an unfiltered, curious 60-something living in Houston and New York. I have a well-earned reputation for asking questions and sharing my life stories and lessons. For decades I’ve built multiple careers on sharp insights and crafted words with edge. 

Why Provoked? Because Women Over 50 are Not Done.

Provoked came to life because the online world has ghosted women over 50. The existing content is outdated, condescending, or narrowly focused on retirement and aging. Sure, there is some smart content out there, but it is either buried beneath self-help for 20-somethings or fashion advice we’ve long outgrown. Provoked is here to change that – offering space for intelligent women of a certain age to dive into hot takes and feel inspired – all while having a thoughtful messy conversation. I want to talk about things I’ve never shared and connect with you in a deeper way. We’ll be talking about what matters to you, especially the big life transitions; this is a place for vulnerability and storytelling — mine and yours. 

Why am I here? Simple: Because I’m One of You.

I share some but not all of your life milestones. Each of us has a unique constellation of experiences that make us who we are. By sharing our pain points and successes we make us stronger together… a community of fellow travelers. 

After 15 years of helping young adults craft their own stories, it was time for me to share my own. My journey has been anything but linear. With over 30 moves, and founding several companies, I’ve had plenty of highs and lows. Now, I’m writing about these experiences intertwined with topics — culture, reinvention, pursuits, inspiration — that are fresh and interesting. I’m here to poke, prod, and push boundaries like they’re suggestions, to stir conversations that make us laugh, groan, or re-think, and I want to do it with you. Think of Provoked as an open book with a few favorite passages that refuse to be polite.

What’s In Store?

Expect a couple of hot takes a week and a monthly newsletter. Each post will begin with a question; I’ll add my reflections and opinions, and invite you to jump in with your comments — like the smart, snarky book club discussion you’ve actually been waiting for. If something here makes you laugh or think WTF, say so. If the topics seem random, that’s because they are. Hell, I may even throw in a couple of recipes, too.

Ready to Flex?

Join me as I stir the pot, celebrate agency, and live with all the power of a woman who mostly knows what she wants. Now, let’s turn the spotlight on you.

Do you have any questions?

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